From Origin to Revival

Noumadi comes from two words — nou (new) and adi (beginning). It is our way of giving textiles and embellishments from South Asian nomadic communities a second beginning, revived and reimagined into vibrant, free-spirited stories you can carry.

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Products Loved

Your bag is the only one of its kind — every piece is made just once

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Happy Customers

From across India and beyond — each one part of our journey

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Countries Reached

Our bags have traveled far — from Mumbai to Malaysia, Bangalore to Berlin
Why Choose Us

Handmade, Not Mass-Made

Noumadi began with our love for textiles that hold memory. In the villages of India, Afghanistan, and Pakistan, we found mirrors, coins, and hand-embroidered yokes that once belonged to tribal women — fragments of clothing that carried their journeys, joys, and stories. We couldn’t bear to see these treasures lost to time, so we began giving them a new beginning.

Today, the market is crowded with “boho” bags sold as Banjara, but most have never touched a tribal hand. At Noumadi, authenticity is non-negotiable. Every bag we make carries genuine fabrics and embellishments sourced from South Asian tribal communities — the same communities whose artistry gave birth to the original Banjara tradition. For us, a Banjara bag is not a style — it’s a living continuation of that heritage.

Moving forward into the future or becoming more ‘modern’ doesn’t mean forgetting our past. Therefore, each Noumadi bag is a confluence of the old and the forgotten, reimagined with a gypsy, playful energy that speaks to the present. They are bursts of colour and joy, little celebrations of freedom and creativity — made to wander with you, dance with you, and remind you that life is best lived in full spirit.

The Free Bird

Ruchi Dhewal

Ruchi is the hand (and eye) behind Noumadi’s embellishments — she decides how every bag comes alive with its decoration. She also runs the show online: managing social media, chatting with customers, and planning drops down to the last detail. Like most engineers, she finds joy in doing just about anything other than engineering — though those number skills still come in handy when balancing finances.

Happiest when running or playing sports, she’s athletic to the core and always seeking something new — whether it’s trying a new cuisine, diving into history and culture, or learning a new craft. She’s never been one to stay boxed in; curiosity drives her, and Noumadi is her way of turning that free spirit into something lasting.

The captain

Nihal Malik

Nihal steers Noumadi’s direction — he loves exquisite textiles and has an instinctive sense for design and fashion. He runs the entire manufacturing unit single-handedly: from production and sampling to creating new designs and making sure operations run without a hitch. Calm and composed, he brings clarity and leadership to the chaos of daily work.

But creativity has always been his true language. A musician in his younger years, he still finds joy in composing music and strumming his guitar. When he’s not immersed in textiles, you’ll likely find him with a cat on his lap or halfway up a mountain, chasing solitude and wide skies.

Our Story

While Noumadi is about giving new beginnings to old textiles, our favourite new beginning is our own.

We met in 2020, like two elements in contrast — fluid and steady, wild and grounded — somehow finding harmony in each other. What seemed like opposites quickly became a puzzle that fit. Where one of us fell short, the other stepped in. That balance grew into a partnership rooted in love, resilience, and the freedom to be our own selves while creating something together.

Our first brand with authentic Banjara bags was met with overwhelming love, until one day our page was illegally taken down — and with it, the community we had poured our hearts into. But those years gave us more than heartbreak: they gave us a foundation. We had already set up our first manufacturing unit, learnt the ropes of production, and through sourcing fabrics from Afghanistan, the borders of Kutch, and the rustic villages of Maharashtra and Karnataka, we began to understand the depth of South Asia’s textile traditions — a richness often overlooked in a world that celebrates Western fashion.

Out of that journey came Noumadi — a name that means “new beginning.” For us, it isn’t just a brand, but a way of carrying the past into the future: bold, colourful, and free-spirited.